LVT Flooring

What is LVT Flooring?

LVT flooring (Luxury Vinyl Tile) is designed to replicate the appearance of natural materials such as wood and stone, while offering a level of durability and practicality that those materials often cannot match.

At first glance, many LVT floors are almost indistinguishable from real timber or stone. The difference becomes clear in how they perform. LVT is far more resistant to moisture, easier to maintain, and better suited to busy households.

In our experience, it is one of the most versatile flooring options available — particularly for customers who want a high-end look without the limitations of natural materials.

Why our LVT Flooring is Different

Not all LVT flooring is the same. One of the biggest differences comes down to the construction.

All of our LVT flooring is built using a rigid SPC (Stone Plastic Composite) core. This gives the floor far greater strength and stability compared to standard LVT products. The result is a more solid feel underfoot, improved resistance to movement, and a floor that performs reliably over time.

We have deliberately focused on higher-specification LVT because, in our experience, cheaper alternatives often fall short in both durability and overall finish quality. This is flooring designed to last, not just look good in the short term.

Authentic Wood and Stone Effects

Our premium vinyl floors capture the authentic beauty of wood and stone — down to the smallest grain and texture — while delivering the strength and durability modern life demands.

Whether you prefer the warmth of timber or the clean, contemporary look of stone, our LVT flooring range includes a wide variety of finishes designed to suit different interiors and styles.

From a design perspective, this is where modern LVT has improved significantly. The best floors no longer look like imitations — they feel considered, detailed and visually convincing.

Advanced Embossing for a Truly Realistic Finish

A key factor in achieving a realistic finish is the surface texture of the floor. This is where embossing technology comes in.

Embossing is the process of adding texture to the surface of the board to replicate the feel of natural wood grain or stone. However, basic embossing can sometimes look repetitive or artificial.

That is why our range uses EIR (Embossed in Register) technology. This takes the process a step further by aligning and varying the texture to match the visual pattern of each plank or tile. The result is a far more natural, less repetitive finish that closely reflects the random character of real wood and stone.

From our perspective, this is one of the biggest differences between average LVT and genuinely high-quality LVT flooring.

Built for Everyday Life

Practical performance is where LVT flooring really proves its value.

All of our floors feature a scratch-resistant and moisture-resistant ceramic coating, helping to protect against everyday wear, spills and general use. This makes LVT an excellent choice for busy households, families and high-traffic areas.

It is also fully waterproof, which means it can be used with confidence in:

• kitchens
• bathrooms
• utility rooms
• hallways

In our experience, this is one of the main reasons customers choose LVT over real wood or laminate flooring. It gives you far more flexibility without compromising on appearance.

Quick, Simple Installation

Another major advantage of LVT flooring is how easy it is to install.

All of our floors use a click-lock joint system, allowing the boards to fit together securely without the need for adhesives. This makes installation faster, cleaner and more straightforward.

In many cases, LVT can be laid directly over existing flooring, provided the subfloor is suitable. This makes it a particularly good option for renovation projects and DIY installations where time and simplicity are important.

Designed with Indoor Air Quality in Mind

We also place a strong emphasis on indoor air quality and responsible materials.

All of our LVT flooring is phthalate-free, helping to create a healthier indoor environment. We also offer more advanced options for customers who want to go further:

• Xpression range – PVC-free flooring
• Aware range – biobased, vinyl-free flooring

These ranges are designed for customers who want the performance of modern flooring materials with a more environmentally conscious approach.

Where LVT Flooring Works Best

Because of its durability and moisture resistance, LVT flooring is one of the most versatile options available.

It works particularly well in:

• kitchens
• bathrooms
• open-plan living spaces
• hallways
• rental properties

From our experience, it is often the safest choice where practicality is the priority, especially in areas where real wood flooring may struggle over time.

Choosing the Right LVT Flooring

The best place to start is with the look you want to achieve.

Wood-effect LVT is ideal if you want the warmth and character of timber, while stone-effect designs are better suited to more contemporary or minimalist spaces.

Once you have chosen the style, consider how the room will be used. In high-traffic or moisture-prone areas, the durability and ease of maintenance offered by LVT become even more valuable.

From our perspective, the right choice is the one that balances appearance with performance. With a high-quality SPC construction and realistic finish, our LVT flooring is designed to deliver both.

Why Choose Our LVT Flooring?

We focus on supplying LVT flooring that meets a higher standard than the average product on the market.

That means:

• rigid SPC construction for strength and stability
• realistic wood and stone designs
• advanced EIR embossing for authentic texture
• durable protective coatings
• healthier, phthalate-free materials

In our experience, the difference between standard LVT and premium LVT becomes obvious once it is installed. The floor looks better, feels better, and performs better over time.

If you are looking for a practical, design-led flooring solution that works in real homes, this is exactly what LVT flooring is designed to deliver.